A Strategic Overhaul Focused on Enhancing User Experience, Boosting Conversion Rates, and Maximizing Revenue Potential
TimeLine
Sep 2019- Sept 2020
Team
Design Team
Acquisition Team
CRO team
Tools
Disciplines
The Challenge
How do we create a transparent, inclusive and innovative experience that excites users to build a digital relationship with Vodafone?
Key actions
New website
Design Framework Atomic
Design System Approach
Increase transactional sales
Improve Digital trust
Design deployment strategy
Results
Improve 20% online order
Improvement of NPS in 16%